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MNA Text-to-Give Keywords: How to Create/Edit/Delete


Paperless Transactions offers fundraisers the opportunity to encourage donors to give by text message. This article will show you how to create, edit and delete text-to-give features for a fund. Click on screenshots to view them larger.

Video overview

IMPORTANT: Include SMS Terms and Conditions

Anywhere you include a text-to-give Call To Action, for example, texting a keyword to a number on the website, you must include some verbiage on the website with a link to the Terms and Conditions (T&C’s) and a disclaimer that message and data rates may vary. You can do this by inserting an asterisk (*) next to the information, and then put the required verbiage or a link to the verbiage in the footer of the web page.

Here is an example SMS Terms & Conditions template that could be used as a starting point:

  1. Program description: When opted-in, you will receive text messages (SMS/MMS) to your mobile number.
  2. Program frequency: Message frequency will vary.
  3. Opt out: You can opt-out of this service at any time. Just text “STOP” to the phone number. After you text “STOP” to us, we will send you an SMS reply to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time or text “START,” and we will start sending SMS messages to you again.
  4. Help: If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at [link to your contact page on your website].
  5. Interruption: Carriers, such as AT&T, are not liable for delayed or undelivered messages.
  6. Costs: Message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, please contact your wireless provider.

Sign In to Account

Go to https://app.paperlesstrans.com/guest/login and login with the username mna-accounting.

Create a Fund Keyword

Once you are logged in, choose Keywords to get started. To keep our approach simple, we are using the format MNA <Fund#> as our structure. As a result MNA is the single keyword. For each Fund we are adding a Sub Keyword.

Step 1

Confirm that the Sub Keyword is available. Enter the Fund # you are adding and click Search. If available, click Activate. If, for any reason the Sub Keyword is not available, click Return to search for the Fund #.

Step 2

Group selection: check the box to add the new fund to the Keyword group

Step 3

Create the Reply Message – This is the message and URL shortcut that the prospective donor will receive when they send the text. It is the trickiest part of the add process. Read the process below. We suggest copying the template language and pasting it in the text area.


To give to <Fund Short Name>, tap  {#URL=”https://secure.paperlesstrans.com/MNATEXT?c16=<Fund#>&c21=<Fund+Short+Name>”#}

  1. Replace ‘<Fund Short Name>’ with a brief name by which the fund can easily be recognized
  2. Replace ‘<Fund#>’ with the actual Fund #
  3. Replace ‘<Fund+Short+Name>’ with the name used in step 1, replacing any spaces with a plus character [+]

Sample using Fund 9999 – Church Planting Fund

To give to Church Planting Fund, tap  {#URL=”https://secure.paperlesstrans.com/MNATEXT?c16=9999&c21=Church+Planting+Fund”#}

Step 4

Click Continue to finish the setup

Edit a Fund Keyword

Usually, you would only need to edit a Sub Keyword if the Reply Message needed to be changed. To do. simply click on the Fund # Sub Keyword and choose Reply Message Edit.

Delete a Fund Keyword

Locate the Fund Sub Keyword, click on the 3 dots on the right side and choose ‘Delete’. Please do this carefully as there is no restore option if you make a mistake.

Updated on May 23, 2024

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